Visual Identity and Sign System for the Alpha 12 Residential Condominium

The design was developed from the creation of a strong symbol for the Alphaville 12 Residential Condominium that could express its character of a special place to live in, due to its typography and privileged geographic location (a very sunny environment) and to the captivating institutional colors (navy blue and yellow gold) which are remindful of nature (river, lake, sun). The idea of organizing the interior sign system of the condominium was to divide it into 3 chromatic strips representing the positions of the sun over it (morning – rising sun, yellow; midday – sun at its peak, orange; afternoon – sunset, red), thus making easier the work of the security staff in accompanying the movement of visitors inside the condominium.

Alameda Franca, 708
Alphaville 4
Santana de Parnaíba, SP – Brazil
Zip Code: 06542-010
Phone: +55-11-4153-0511